CBP: Business Communication

Length: 1 day(s) | Audience: Anyone | Level: 100

The CBP™ Business Communication Certification equips the business professional with the best communication practices and develops business communication as a discipline. The CBP™ Business Communication Certification module explores the study of the process of communication in the business environment, allowing us to understand how to make better choices in our day-to-day communication.

Module 1: Introduction to Business Communication

  • What is Business Communication?
  • Encoder/Decoder Responsibilities
  • Medium vs. Channel
  • Barriers to Communication
  • Strategies for Overcoming Barriers
  • Verbal vs. Non-verbal Communication

Module 2: Structuring Business Communication

  • Communication Basics
  • Defining & Structuring your Message
  • Analyse your Audience

Module 3: Developing a Business Writing Style

  • Roles of Written Communication
  • Good Written Communication
  • Communication Checklist
  • Develop an Effective Writing Style

Module 4: Types of Business Writing

  • Letter & Memo Formats
  • Good News & Persuasive Correspondence
  • Positive & Persuasive Messages
  • Managing Report Writing
  • E-Mail Communication
  • Using Sensory Language
  • Confidentiality & Copyright Clauses
  • Netiquette
  • Online Communication

Module 5: Writing for Special Circumstances

  • What is Tactful Writing?
  • Rules for Tactful Writing
  • Writing a Bad News Letter
  • Why the Need for Persuasive Writing?
  • Strategies for Persuasive Writing
  • Writing a Persuasive Letter

Module 6: Developing Oral Communication Skills

  • Guidelines for Effective Oral Communication
  • Key components to Enhance Oral Communication
  • Elements of Good Oral Communication
  • Principles of Effective Speeches
  • Speech Styles or Delivery Formats
  • Active Listening & Observation

Module 7: Doing Business on the Telephone

  • Telephone Etiquette
  • Handling Rude or Impatient Callers
  • Screening Calls & Taking Messages
  • Telephone Fundamentals
  • End Conversations Gracefully
  • Checking Messages and Returning Calls

Module 8: Non-Verbal Communication

  • Importance of Non-Verbal Communication in Business
  • Body Language
  • Physical Contact
  • Physical Distance
  • Presenting a Professional Image
  • How the Business Environment Affects Communication

Module 9: Developing Effective Presentation Skills

  • The Different Types of Presentations
  • Informative Presentations
  • Persuasive Presentations
  • Goodwill Presentations
  • Presentation Anxiety
  • Appropriate Attire for Presentations
  • Consideration of Context and Culture
  • Critical Points When Preparing for a Presentation
  • Simple Techniques for Using Visual Aids
  • What is a Visual Aid?
  • Tips for Preparing and Using Visual Aids
  • The Importance of the Use of Technology in a Presentation
  • The Importance of a Presentation Checklist
  • What to Include on the Checklist

Module 10: Conflict and Disagreement in Business Communication

  • Understanding Conflict
  • The Role of Values
  • Conflict Resolution Values
  • Conflict Resolution Styles
  • Selecting a Conflict Resolution Style
  • Conflict Resolution Strategies
  • Active Listening
  • Tips for Active Listening
  • Before Listening
  • During Listening
  • The Manager’s Responsibilities- Mediation
  • Cross-Cultural Challenges
  • Responsibility of the Cross-Cultural Communicator

This course requires that students meet the following prerequisites:

  • The candidate must have a commitment to the pursuit of excellence.
  • The candidate must have completed or be in the process of completing a high school or secondary school diploma or similar educational standards.
  • Leadership Series
  • Sales Series
  • Business Etiquette and Professionalism Series
  • Customer Service Series